Tracy Heinzman

Wiley Rein LLP

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Recently by Tracy Heinzman

Understanding The Carbon Footprint - New Green Advertising Claims Under Scrutiny Despite Lack of FTC Guidelines

As global warming and climate change gain more attention, a new generation of environmental advertising claims has emerged around the issue of cutting carbon dioxide emissions. Consumers have ever increasing choices to purchase carbon offsets, renewable energy certificates and products that are "...

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Nanotechnology Creates New FIFRA Challenges, Especially For Marketers Of Articles

Nanotechnology promises to alter almost every industry in the world today. It provides the ability to measure, see, predict and make things on a scale of atoms and molecules, typically in the realm of 1-100 nanometers. A nanometer is one billionth of a meter. For comparison, a human hair is about...

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