Recently by Tracy Heinzman
Understanding The Carbon Footprint - New Green Advertising Claims Under Scrutiny Despite Lack of FTC Guidelines
As global warming and climate change gain more attention, a new generation of environmental advertising claims has emerged around the issue of cutting carbon dioxide emissions. Consumers have ever increasing choices to purchase carbon offsets, renewable energy certificates and products that are "...
Read MoreNanotechnology Creates New FIFRA Challenges, Especially For Marketers Of Articles
Nanotechnology promises to alter almost every industry in the world today. It provides the ability to measure, see, predict and make things on a scale of atoms and molecules, typically in the realm of 1-100 nanometers. A nanometer is one billionth of a meter. For comparison, a human hair is about...
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