Recently by Hugh Latimer
The NAD: A Primary Forum For Resolving Advertising Disputes
The National Advertising Division of the Council of Better Business Bureaus ("NAD") has become the advertising dispute resolution forum of choice for companies contesting allegedly misleading national advertising claims because it is a faster, simpler, and less costly alternative to litigation....
Read MoreUnderstanding The Carbon Footprint - New Green Advertising Claims Under Scrutiny Despite Lack of FTC Guidelines
As global warming and climate change gain more attention, a new generation of environmental advertising claims has emerged around the issue of cutting carbon dioxide emissions. Consumers have ever increasing choices to purchase carbon offsets, renewable energy certificates and products that are "...
Read MoreFor The First Time, The FTC Indicates That Media Companies Are Subject To Challenge For Deceptive Advertising
In its history, the Federal Trade Commission has never sued a media company for running an allegedly deceptive advertisement for someone else's product or service. Now that may be changing. In a July 9, 2007 letter closing an investigation of a national radio network involving advertising by the...
Read MoreFalse Advertising/Consumer Protection: Key Issues And Dangers
The number of false advertising lawsuits, particularly state consumer protection class actions, is climbing dramatically, along with the dollar amounts being awarded in these cases. The potential financial impact of this development on advertisers is enormous. Just months ago, in Price v. Philip...
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