Recently by Theodore C. Max
Technology
Advertising on the Cutting Edge: What you need to know about the FTC, native advertising and social media
The Federal Trade Commission (FTC) recently has taken steps through enforcement actions to shine a bright light on the differences between advertising and endorsement, on the one hand, and unsolicited and impartial consumer response, on the other, in across various forms of social media, including...
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Litigating Trademark And Copyright Cases In The Metaverse
What Is Reality? In Neal Stephenson’s 1992 science fiction novel, Snow Crash,[1] humans battle each other as avatars in the “Metaverse,” the collective product of online shared three‑dimensional space.[2] While Stephenson's “Metaverse,” created by all...
Read MoreCharting A Safe Course In The Perfect Storm Of Consumer Privacy Laws
In The Fountainhead , author Ayn Rand wrote: "Civilization is the progress toward a society of privacy. The savage's whole existence is public, ruled by the laws of his tribe." For retailers, this "progress" includes the confluence of the constant expansion of the collection of consumer...
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