Recently by Scott Smedresman
Generating Buzz Without Being Stung: Stay on the right side of the FTC with these 17 marketing guidelines
Metropolitan Corporate Counsel November 2015 A good marketing department knows how to generate product buzz by leveraging influencers and promotions. The challenge is to avoid being stung by the Federal Trade Commission’s Endorsement Guides (available at www.ftc.gov), other regulations and...
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