Susan Okin Goldsmith

McCarter & English, LLP

Contact Info

Recently by Susan Okin Goldsmith

Generating Buzz Without Being Stung: Stay on the right side of the FTC with these 17 marketing guidelines

Metropolitan Corporate Counsel November 2015 A good marketing department knows how to generate product buzz by leveraging influencers and promotions. The challenge is to avoid being stung by the Federal Trade Commission’s Endorsement Guides (available at, other regulations and...

Read More