Recently by John E. Villafranco
Advertising
Ad Cops After Four Decades: Report finds self-regulation works, but popularity may lead to change
MCC: On April 15, a working group associated with the ABA released a report* evaluating the National Advertising Division (NAD) and the state of advertising self-regulation in the U.S. You led the group in these efforts. Please tell us why and how the project got off the ground. Villafranco:...
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Gain With Less Pain: Ending Your Competitor’s False Or Misleading Advertising Claims Without Having To Litigate
The best marketers train one eye on their marketing message and the other on their competitors’. And when a competitor’s claim is deemed to go too far, it is the legal department that must consider its options in trying to end the claim or campaign before it threatens the company...
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Making It Stop: A Practical Guide To Challenging Your Competitor's Advertising Claims
You are an in-house attorney or outside counsel and your client brings a competitor's advertising claim to your attention, convinced that it cannot be substantiated. Your instructions are clear: make it stop. What are your options, and what factors should influence your recommended course of...
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