Jessica S. Parise

Goodwin Procter LLP

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Recently by Jessica S. Parise

Top 10 Things to Know Before You Launch A Comparative Advertising Campaign

Comparative advertising is an effective way to inform consumers about your product and how it compares to your competition. Competitors, however, are quick to respond to comparative advertising - no one wants the consuming public to think their brand is inferior. Comparative advertising is entirely...

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