Design Elements for Attractive Legal Agreements
In this piece, Olga V. Mack, CEO and GC of Parley Pro, a contract management company, looks at contracts through an unlikely lens: branding. "Information design, marketing, and legal professionals are now collaborating to transform contracts into stylish branding opportunities," she writes. "Each contributes necessary skills and talents. Simplified language and brand-specific design elements empower viewers to feel, sense, and understand your company as a distinctive brand."
Not convinced? Think again. Developing accessible contracts, using some rudimentary brand devices such as strategic use of negative/white space, signals your dedication to transparency in relationship management. "As lawyers," she continues, "you’ll bring the required legal concepts. Marketers contribute branding guidance, and designers bring visual style. Together, you’ll choose language and design elements to create contracts that unfold as engaging, on-brand, digital experiences. You’ll also help your organization demonstrate its dedication to consumer empowerment while showing off its unique personality."
Read more in "4 Ways to Transfer Legal Contracts into a Brand Experience" at ACC Docket.
Published March 21, 2022.
