Legal Tech Spotlight: EmotionTrac

Spotlight on: EmotionTrac

Description

Developer of an audience testing software designed to connect people and marketers through mobile advertising. The company's application utilizes eye-tracking technology and other advanced methods to monitor whether someone is paying attention to an advertisement and logs how many advertisements consumers watch according to which it lets business enterprises upload advertisements that the user can watch in return for cash awards, enabling viewers to receive rewards for watching video advertisements.

Most Recent Financing Status (As of December 2023)

The company raised $198,710 in equity crowdfunding via Netcapital as of today. The company plans to close on to the remaining amount by June 28, 2024. Previously, the company raised $248,588 of equity crowdfunding via NetCapital in April 2021. The company is being actively tracked by PitchBook.

Founder and Chairman: Aaron Itzkowitz, [email protected], +1 (917) 892-3545

HQ Location: PO Box 743041 Boynton Beach, FL 33437

Employees: 12 (as of May 2024)

Total Raised: $3.42M (as of September 2023)

Growth Rate: 0.00% Weekly Growth (13th percentile)

Size Multiple: 0.80X Median (46th percentile)

Institutional Investor:

• Young Professionals of Wellington

To learn more about EmotionTrac, visit their website or follow them on Linkedin

Source: Pitchbook, June 2024