In “4 Ways to Transfer Legal Contracts into a Brand Experience,” Olga V. Mack, CEO and GC of Parley Pro, a contract management company, looks at contracts through an unlikely lens: branding. "As lawyers," Mack says, "you’ll bring the required legal concepts. Marketers contribute branding guidance, and designers bring visual style. Together, you’ll choose language and design elements to create contracts that unfold as engaging, on-brand, digital experiences. You’ll also help your organization demonstrate its dedication to consumer empowerment while showing off its unique personality."
Published July 15, 2022.