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STUDY: BTI Consulting Group
BTI, long known for its many surveys focused on client service excellence, such as the Client Service A-Team, recently released a somewhat different survey. In each of the last three years, the company mined data from more than 200 law firms on LinkedIn and used that data to calculate performance on 18 metrics, including nine “delivering the most compelling insights.” (This includes the simple tidbit that 83% of clients go to LinkedIn as part of their regular work routine.) From there, BTI drilled down to develop key benchmarks for the 9 metrics and ranked the performance of more than 200 firms. The results are interesting. As firms have done better on LinkedIn, they seem to have backed away from the platform. Each grouping (Am Law 30+, Am Law 31-100 and Am Law 101-200) is posting less frequently, BTI reports, despite “enormous” growth in followers. “The Am Law 2nd 100 are crushing active engagement,” BTI writes. They enjoy 2x the active engagement of the largest 30+ — with the clear understanding the largest 30+ trounce everyone in number of followers.”
ANNOUNCEMENT: CLOC DEIB
Council Civil rights protections are migrating to exotic new locales to sweep in novel characteristics and categories, especially in jurisdictions led by Democratic lawmakers. The C.R.O.W.N. Act, which stands for “Create a Respectful and Open World for Natural Hair,” was created in 2019 to ensure protection against discrimination and is seen as the most widespread of the new discrimination protections. It first passed in California and New York in 2019 and has gained momentum since, becoming law in more than 20 states and dozens of cities. Passage in Texas is widely seen as a major victory given the state’s size and its conservative lawmakers. Worker protections have increased against the backdrop of culture wars, says Michelle E. Phillips, an employment attorney with Jackson Lewis in New York. “At the same time that there’s an expansion of rights, there’s also a retrenchment of rights. It’s difficult for employers to navigate,” says Phillips, noting that many businesses have considered it important for employees to look a certain way, particularly in customer-facing roles. “The idea of a look-ism policy by a company is just no longer acceptable.”
Published November 9, 2023.