As part of our occasional series on the great law firm marketing professionals both inside and consulting to law firms, Tiffany Zeigler, CMO of Polsinelli, spoke with Richard Levick of LEVICK about her journey over the past 20+ years from lawyer to marketing professional. She has led strategic business development and marketing teams for several Am Law 100 firms and leads marketing operations, communications, executive business development coaching and training, client service and experience programming and public relations for Polsinelli. On what makes a great marketing professional, her favorite attribute is courage, including the importance of telling truth to power, even when they don’t want to hear it.
LISTEN HERE!
Published December 21, 2022.