Recently by Linda A. Tancs
Expanding The Brand: The Role Of Trademarks In The Growth Industry Of Franchising
By all accounts, franchising is a growth industry, accounting for $1 trillion in annual retail sales in the U.S. alone. Similarly, in some European countries, the total turnover of franchising is as high as 10 billion in U.S. dollars. In a franchise arrangement, there is a community of interest in...
Read More