Linda A. Tancs

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Recently by Linda A. Tancs

Expanding The Brand: The Role Of Trademarks In The Growth Industry Of Franchising

By all accounts, franchising is a growth industry, accounting for $1 trillion in annual retail sales in the U.S. alone. Similarly, in some European countries, the total turnover of franchising is as high as 10 billion in U.S. dollars. In a franchise arrangement, there is a community of interest in...

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