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Expanding The Brand: The Role Of Trademarks In The Growth Industry Of Franchising

By all accounts, franchising is a growth industry, accounting for $1 trillion in annual retail sales in the U.S. alone. Similarly, in some European countries, the total turnover of franchising is as high as 10 billion in U.S. dollars. In a franchise arrangement, there is a community of interest in...

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Cost-Effective Litigation Management

Any business with a large number of lawsuits can achieve great savings on their legal expenses by being cost-effective in the management of their litigation. Many companies spend a large portion of their budgets on litigation expenses. Just a one percent improvement in efficiency will contribute...

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Intellectual Property Aspects of Mergers & Acquisitions: What Every Attorney Should Know

Intellectual property ("IP") is often a corporation's biggest asset. Indeed, in the "new economy," brand names - that is, trademarks, service marks and trade names - are often as important as the goods and services in connection with which they are used in creating a competitive advantage. Sounds,...

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Finding The Most Efficient Forum For Resolving Disputes In Today's Corporate World

Editor: How do arbitration and mediation differ? Dreier: Arbitration is basically like litigation but before a neutral or panel of neutrals chosen by the parties based on the qualifications they think will be the best suited for the case. Very often the neutral is a retired judge or...

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Mediate, Arbitrate - Don't Litigate

It may appear strange for me, after sitting as a judge for over 25 years, to suggest referring cases to the courts' competition. However, after being back in private practice for nearly six years, I have come to realize that there is a more efficient, inexpensive and people-friendly system of...

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Depth And Diversity Enhance IP Practice At Norris, McLaughlin & Marcus

Editor: Please tell our readers about your firm's Intellectual Property practice. Briscoe: Even though Norris McLaughlin & Marcus is a general practice commercial law firm of 80 attorneys, your readers may be somewhat surprised to learn that our IP group consists of 20 attorneys and patent...

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Diversity - Law Firms Leading Our Legal Profession With High Ethical Standards

Editor: Congratulations on being named one of N.J.'s leading women in law and business. Please tell us about your accomplishments.Thompson: Admitted in N.Y. and N.J., I have been practicing law for 25 years. For most of my legal career, I have been with Norris, McLaughlin & Marcus, where I...

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