Recently by Sara A. Walsh
Doing Good and Doing Well: Cause-related marketing serves the greatest good when legal teams are involved from the outset
Cause-related marketing has matured and become all but a must for many companies. The novel approach pioneered by organizations like Marriott and Famous Amos Cookies in the 1970s – the former teamed up with and supported the March of Dimes, and the latter Literacy Volunteers of America...
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