Recently by John A. Wortmann, Jr.
New Guidelines On Direct-to-Consumer Ads For Prescription Drugs: Too Little Too Late?
On August 2, 2005, the Pharmaceutical Research and Manufacturers of America (PhRMA) announced its adoption of "PhRMA Guiding Principles - Direct to Consumer Advertisements About Prescription Medicines" (hereinafter "the Principles"). The Principles are a set of voluntary restrictions on direct-to-...
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