Recently by Christopher M. Loeffler
Using "Green" Marketing Claims? Make Them Clear
"Green" products are becoming more and more prevalent, and green marketing claims can be an effective way for marketers to break out of the clutter and distinguish themselves from the competition. Marketers must ensure, however, that those claims do not overstate the environmental benefits of...
Read MoreRe-Assessing Data Security In 2010: A List Of Practical Action Items
The beginning of 2010 makes clear that data security's bottom line is unequivocal. Even in a down economy, businesses that handle personal information - whether customer or employee data - face a number of rigorous legal obligations. A recent wave of state laws - Massachusetts,1 Nevada,2...
Read MoreFacebook Issues New Guidelines For Running Promotions On Its Platform
As Facebook continues to grow in popularity, more companies have started to run various types of sweepstakes, contests, and other promotions on the Facebook Platform. Whenever a company runs - or even advertises - a promotion on a third-party platform, such as Facebook, the company must not only...
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