Gonzalo E. Mon

Kelley Drye & Warren LLP

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Recently by Gonzalo E. Mon


Balance And Clarity: The Emerging Guideposts In Social Media Policy-Making

Editor: What criteria should a company’s media policy follow? Mon: There is no one-size-fits-all social media policy, and some companies even have different policies for different activities. What’s appropriate for a policy that governs employees who engage in social media on a...

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Regulatory & Compliance

FTC Issues Final Revisions To The Green Guides: New Guidelines For Substantiating Environmental Marketing Claims

On October 1, the Federal Trade Commission (“FTC” or “Commission”) issued its long-awaited final revisions to the “Guides for the Use of Environmental Marketing Claims” (the “final Guides” or the “Green Guides”). The Green Guides,...

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Facebook Issues New Guidelines For Running Promotions On Its Platform

As Facebook continues to grow in popularity, more companies have started to run various types of sweepstakes, contests, and other promotions on the Facebook Platform. Whenever a company runs - or even advertises - a promotion on a third-party platform, such as Facebook, the company must not only...

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New Laws Continue To Complicate Gift Card Programs

A growing number of retailers are selling gift cards to consumers. Various reports indicate that more than $110 billion worth of gift certificates were sold in 2005, with over $18 billion of those sales occurring during the holiday season alone. And, consulting firm Bain & Company reported that...

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