Joseph A. DiMiceli

Davis & Gilbert LLP

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Recently by Joseph A. DiMiceli

Licensing: Key Considerations In Obtaining And Negotiating A Trademark License

The use of trademark licensing has become a widespread business strategy to increase sales and profitability and to build and extend the power of a brand. According to the industry publication License! Global's 2007 Industry Annual Report, the market for retail sales of licensed merchandise is an...

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