Brooke Erdos Singer

Davis & Gilbert LLP

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Recently by Brooke Erdos Singer

"Ours Works Better": Use Of A Competitor's Trademark In Advertising

"Compare our product to the leading brand!" is a familiar refrain in the advertising world. Using a competitor's trademark in your company's advertising can be a highly effective positioning tool and may lead to significant economic gains. Under certain conditions, use of a competitor's trademark...

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