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Advertising, Marketing And Promotions 2004 Year In Review Don't Cross The Line In 2005
By all accounts, 2004 was a star-studded year in the world of advertising, marketing and promotions.Janet Jackson, Steve Garvey, Arnold Schwarzenegger, Eliot Spitzer and a bevy of milk mustache wearing celebrities made a significant impact on the industry.While it remains unclear what the stars...
Read More"Ours Works Better": Use Of A Competitor's Trademark In Advertising
"Compare our product to the leading brand!" is a familiar refrain in the advertising world. Using a competitor's trademark in your company's advertising can be a highly effective positioning tool and may lead to significant economic gains. Under certain conditions, use of a competitor's trademark...
Read MoreBrand Names In Entertainment: The Trend, And The Controversy, Grows
From the Little Orphan Annie radio show sponsored by Ovaltine in the 1930s and 40s to the Texaco Star Theater of the late 1940s and early 1950s to this summer's second season of Pepsi Smash on The WB television network, the presence of advertisers and brand names in popular entertainment has again...
Read MoreAs Of July 1, 2004, Websites Require Privacy Policy Changes Under New California Law
If you take steps now to review your privacy policy and make any necessary changes, you can reduce your potential exposure to liability under a new and ground-breaking privacy law that just went into effect. The State of California passed a law late last year that requires any commercial website or...
Read MoreProtections For Vendors In A Customer's Bankruptcy May Not Be As Expected
Through favorable interpretations of the Bankruptcy Code (the "Code") and the equitable power of bankruptcy courts, vendors in certain cases have been able to avoid the potentially harsh consequences of a customer's bankruptcy. However, recent decisions in the Kmart bankruptcy case addressing the...
Read MoreThe Protection Of Intellectual Property In A Changing World
Editor: By way of background, can you tell us how your communications and intellectual property practice began? Garbus: When I graduated from law school I knew that I wanted to be a trial lawyer and that I wanted to be knowledgeable in the intellectual property field. I saw it as an area that was...
Read MoreThe Impact Of The Janet Jackson "Incident" On Advertising How the Costume Malfunction Is Likely To Raise The Standards For Taste And Decency In Advertising On Network Television
That shocking moment from CBS' February 1st broadcast of the Super Bowl will not soon be forgotten. Reportedly the most "Tivo'd" moment in history - the baring of Janet Jackson's breast during the now infamous Half Time Show - the "incident" has drawn strong fire from lawmakers and consumers alike...
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