Jamie B. Bischoff

Ballard Spahr LLP

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Recently by Jamie B. Bischoff

Dispatch From The Trademark Wars: Ambush Marketing And The Arena Of Sports

American consumers receive over 3,000 commercial messages each day. To cut through this clutter, advertisers are employing new, outside-the-box techniques. Guerrilla marketers stencil messages onto sidewalks and paste stickers onto walls, windows, and even competitors' ads. Viral marketers...

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