For more than 20 years, Deborah Farone has been a leading light in law firm marketing, having been the Chief Marketing Officer of two of the country’s most successful law firms, Cravath and Debevoise. She shares best practices and how she overcame the traditional resistance of lawyers to the marketing efforts that would support their business development. She is the author of Best Practices in Law Firm Business Development and Marketing and discusses how most lawyers engage, at best, in “random acts of marketing” when they should be putting a system in place and practicing it like daily exercise. She addresses the unique marketing and business development needs of litigators, the future of law firms, the differences among legal markets around the world, the impact of the war in the Ukraine and more. Deborah is fond of quoting Margaret Mead, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” To received Deborah’s Current Client Diagnostic, contact her at [email protected].
Published August 12, 2022.