Thomas Lyon, the dow chair of sustainable science, technology and commerce, with appointments in both the Ross School of Business and the School of Environment and Sustainability (SEAS) at the University of Michigan and author of Corporate Environmentalism and Public Policy, speaks with host Richard Levick of LEVICK about how ESG and CSR fail to fully measure a company’s social brand. In an age of increased transparency this alignment is becoming critical to a company’s reputation, brand, resilience and share price.
Published February 16, 2022.