Martindale Announces AvailabilityOf Free Online Marketing Guide

Tuesday, June 1, 2004 - 01:00

LexisNexis Martindale-Hubbell has announced the availability of a free handbook designed to help small law firms enhance their online marketing efforts. The new guide, Make the Most of the Web to Expand Your Practice, offers a wide range of practical insights and outlines a number of proven strategies that can help lawyers and law firms acquire new clients from the Internet.

"At Martindale-Hubbell, we have more than 135 years of experience in connecting lawyers with clients and we have built an unsurpassed track record of helping law firms promote their practices in a way that generates results," said Joseph Douress, vice president of business development and marketing at New Providence, NJ-based LexisNexis Martindale-Hubbell. "Within the past few years, we've combined that experience with emerging technologies and have designed more than 30,000 Web sites for lawyers and law firms that are successfully using the Web to attract and qualify potential clients. In this free client development handbook, we've shared some 'best practices' that will help law firms establish a very powerful marketing presence on the Internet."

According to Douress, the guide contains helpful information such as the following:

•A convenient website checklist for helping law firms organize their Web marketing efforts;

•Ideas for attracting new clients by enhancing the content of a law firm website;

•Suggestions for "branding" a website;

•Five simple tips for marketing a site;

•Hints regarding how to improve a law firm website's ranking in search engine results;

•Case studies for how to professionally promote a law practice on the Web, how to locate more qualified prospects using the Web and how to use a firm's website to enhance peer credibility and increase quality business referrals.

The handbook can be downloaded without charge at pdc/ handbook2.