VIDEO WEBCAST: Why Thought Leadership Matters – Now More Than Ever

Every law firm in the world, not to mention the Big 4 and other legal service providers, are churning out alerts, updates, blog posts, webinars and white papers at a furious pace. But will yet another generic comment on force majeure really cut through the noise? If it does, will it send the right signal to clients striving to anticipate the business implications of the global pandemic? Maybe. But the best thought leaders rise above the din with focused, actionable, differentiated expertise that demonstrates that this is a trusted advisor worth listening to – and working with.

Join Law Business Media, publishers of Corporate Counsel Business Journal (CCBJ), In-House Ops and In-House Tech, for a timely and insightful webcast, “Why Thought Leadership Matters – Now More Than Ever,” featuring a trio of accomplished thought leaders with decades of experience helping organizations leverage expertise to increase brand awareness and build business: Deborah Brightman Farone, Strategic Marketing Consultant and Author with Farone Advisors and author of “Best Practices in Law Firm Business Development and Marketing,” Kevin O’Keefe, CEO and Founder of LexBlog, which has grown into world’s largest legal news and information network by helping lawyers connect to build a name, relationships and trust, and Joe Calve, Chief Marketing & Business Development Officer of McGuireWoods and co-founder of CCBJ. This event is part of our Executive Leadership Forum, which launched in 2019.

Speakers:

• Deborah Farone, Strategic Marketing Consultant and Author, Farone Advisors, LLC
• Kevin O'Keefe, CEO and Founder, LexBlog, Inc.
• Moderator: Joe Calve, Chief Marketing and Business Development Officer, McGuireWoods