Maximize Your Conference ROI: Essential Tips for Legal Professionals

So, you’re attending a professional legal industry conference—great move! Whether it's new technologies, evolving regulations, operational best practices, or networking, conferences are an investment in your career. You're excited to reconnect, build new connections, and grateful your employer recognizes the value. Here’s how to maximize this opportunity.

I always remind clients and colleagues: "If you learn one valuable insight or make a meaningful connection, the conference was worth it." Conferences offer unmatched opportunities for networking and gaining actionable insights, but these don’t happen by chance. You must actively pursue them.

Michelle Banks, Strategic Advisor & Coach at BarkerGilmore, former EVP, Global General Counsel at Gap, Inc., shares:

"Be strategic about how you spend your time and with whom. Review the agenda and attendee list before arriving. Identify at least five key people to meet who can add professional value. Utilize event apps, LinkedIn discussions, or insights from past attendees. Even a basic strategy vastly enhances your conference experience."

Set Clear Objectives

Friendships and reconnecting are rewarding, but set clear professional goals:

• Enhance job effectiveness.

• Learn operational efficiencies.

• Discover cost-saving strategies.

• Clarify roles and productivity methods.

• Build connections with experts.

• Explore skills and technologies.

• Stay informed about legal regulations.

Remember, just one actionable insight justifies attending.

Strategically Choose Sessions

Select sessions aligned with your goals. If a session isn’t beneficial, find something better. Often, meaningful conversations happen outside formal sessions. Stay engaged—avoid retreating to your room or email.

Identify People to Meet

This is crucial:

• List key individuals—industry leaders, peers, mentors.

• Introverted? Consider networking coaching to confidently engage with others.

Explore Technology Solutions

Visit the exhibition hall strategically:

• Target relevant vendors.

• Prepare specific questions.

• Request brief demonstrations.

• Obtain vendor client references and user feedback.

Pro Tip: Visit vendors during sessions when halls are quieter.

Connect with Speakers

If a speaker’s insights resonate, introduce yourself briefly afterward. Speakers typically welcome quick, meaningful interactions. Exchange contact details and follow up promptly.

Essential Steps During and After

Ensure lasting connections:

• Immediately connect on LinkedIn.

• Join the conference LinkedIn group.

• Reach out post-conference—even to speakers or attendees you didn't personally meet. Mention your shared attendance or impactful presentations.

Fully Engage

Enjoyment and professional growth can coexist:

• Participate actively in social events.

• Stay off your devices; engage face-to-face.

• Consistently attend sessions—even early breakfasts.

To maximize your conference experience: Plan strategically, execute intentionally, and diligently follow up.

Enjoy your next conference—and make it count!

Audrey Rubin is an experienced legal industry advisor, mentor, and thought leader dedicated to empowering professionals with actionable strategies for career growth and operational excellence. Audrey is widely recognized for her engaging speaking style and practical insights, making her a sought-after consultant and speaker at major industry events.