Lexis Expands Relationship With MSN

Sunday, August 1, 2004 - 01:00

LexisNexis Martindale-Hubbell, a leading client development company for the legal profession, has announced that it has expanded its successful relationship with the MSN network of Internet services to deliver access to Martindale-Hubbell's lawyers.com attorney database of lawyers and law firms from the MSN Spanish language site, www.latino.msn.com.

"The Hispanic market is one of the fastest growing demographic audiences in the U.S., and by 2020 Hispanics are projected to represent 21 percent of the total U.S. population," said Joseph Douress, vice president of business development and marketing for LexisNexis Martindale-Hubbell.

The agreement is the latest web collaboration between lawyers.com and MSN. Lawyers.com is Martindale-Hubbell's website for the general public and small-business owners and features a database of more than 440,000 lawyers and law firms nationwide. MSN attracts an audience of more than 84 million users in the U.S. each month.

Under an agreement with American Lawyer Media, Martindale.com lawyers locator will become the exclusive third-party lawyer directory on ALM's Law.com website.

In addition to the placement of Martindale-Hubbell's attorney directory, Law.com also will create new links from each law firm's name in select ALM "Firm Ranking" lists to that firm's Martindale-Hubbell profile. When readers of these lists clock on a specific firm's name, they will receive the firm's listing from Martindale.com.