Coudert Represents Nielsen Media ResearchIn Contract Talks With NBC Universal

Saturday, January 1, 2005 - 00:00

Coudert Brothers LLP has completed the successful representation of client Nielsen Media Research in its groundbreaking contract negotiations with NBC Universal. Inc.

On November 17. the two companies signed a seven-year landmark contract for Nielsen's audience measurement services covering all of NBC Universal's national and local television businesses. The transaction was described as the most comprehensive contract of its kind in the history of media research.

New York corporate partner Angela Freyre led the representation.

The agreement also builds on a strong engineering foundation between the two companies. NBC has agreed to implement Nielsen's digital encoding system to be used in Nielsen's new metering system for producing television ratings. NBC and Nielsen engineers will work closely together as new digital distribution systems come to the market.

New York partner Edward Tillinghast of the firm's Financial Restructuring and Insolvency Practice provided advice on bankruptcy.