Four Ballard Partners Speak At PBI's Business Lawyers' Institute

Monday, December 1, 2008 - 01:00

Four Partners from Ballard Spahr Andrews & Ingersoll, LLP presented at the 14th annual Pennsylvania Bar Institute's Business Lawyers' Institute on November 12 and 13 at the CLE Conference Center in the Wanamaker Building, Philadelphia.

Lynn E. Rzonca and Hara K. Jacobs presented "The Story of GROW AND GO, the Fictional Drink of the Summer Games." The program featured the fictional energy drink "GROW AND GO" and a mock website (located at to discuss intellectual property issues arising with Internet advertising, the next generation of cybersquatters, contests on the Internet, foreign trademark prosecution and enforcement, and policing on social networking and video-posting sites. Ms. Rzonca and Ms. Jacobs are both partners in Ballard's Litigation and Intellectual Property Departments.

David G. Mandelbaum presented "Going Green," which discussed the vast world of green claims as they effect clients and businesses. Currently, flexible standards or, in some cases, no standards cover green marketing claims and investor discourses. The program explored these claims and reviewed the call to standardize measures of "greenness." Mr. Mandelbaum is partner-in-charge of the Environmental Group and a member of the Litigation Department.

Mary J. Mullany presented "The SEC and the Small Company." During 2007, the SEC finalized a number of initiatives designed to lessen the burden on smaller public reporting companies and improve their access to capital. Ms. Mullany explored whether the initiatives are working, whether the SEC disclosure and offering documents are easier, whether smaller companies have been able to access capital in the current markets, and what smaller companies will need to worry about in 2008.Ms. Mullany is co-vice chair of Ballard's Securities Group and a member of the Business & Finance Department.

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