Licensing, Naming Rights & Sponsorship Agreements in the Sports and Entertainment Industry


Tuesday, March 13, 2012


New York City Bar Association
42 West 44th St
New York, NY 10036
United States


member $185 nonmember $295


6:30-8 pm

CLE Credits:

1.5 hrs


On Tuesday, March 13, the New York City Bar Association is offering a course examining Licensing, Naming Rights & Sponsorship Agreements in the Sports and Entertainment Industry. It will held be at the City Bar Association, 42 West 44th Street and begins at 6:30 p.m. and ends at 8:00 p.m.

The program will focus on licensing, naming rights, sponsorship and related agreements. A panel with experience in negotiating and drafting license agreements will examine two principle areas: an overview of the rights that are available and a summary of the basic deal points that practitioners should consider. The panel will discuss the various types of rights available, such as sport league and team logos, names and colors; player/celebrity names and likenesses; arena/stadium and event naming rights and signage; and sponsorship agreements for the right to associate a product with a league, team or event. The panel will also explore the potential sources of rights in the sports and entertainment industries. Main deal points that are negotiated with respect to the various agreements will also be identified and discussed. Topics will include royalty rate, geographic scope of the license, marks licensed, product submission and quality control issues, minimum guarantees, advertising requirements and exclusivity. General negotiation strategies and important considerations in negotiating and drafting agreements in the area will also be examined.

The faculty will be announced shortly.

To register for this program visit


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