Ingrida Berzins


  • Tuesday, February 1, 2005
    American consumers receive over 3,000 commercial messages each day. To cut through this clutter, advertisers are employing new, outside-the-box techniques. Guerrilla marketers stencil messages onto sidewalks and paste stickers onto walls, windows, and even competitors' ads. Viral marketers generate buzz through word-of-mouth and e-mail campaigns. Ambient...